Honda Partner with Wings for Life World Run
For the third year running, Honda has been voted the ‘Most Trusted’ car manufacturer by new car buyers in a survey by influential motoring publication Kelley Blue Book for their 2014 Brand Image Award study.
‘Building a reputation for trust is something which takes many years and is built through our customers' experiences with our cars. At Honda we have always been committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers through quality, dependability and reliability.’ said Emmet Kavanagh, Marketing Manager of Universal Honda Ltd. ‘Honda simply embraces the challenge of being a brand that people can trust.’
The 2014 Brand Image Awards are based on an online brand perception tracking study tapping into over 12,000 new car buyers annually. The highly comprehensive study offers insight into how car buyers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
‘The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Most Trusted Brand comes as no surprise,’ said Jack Nerad, of Kelley Blue Book. ‘Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda's reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.’
Additional comments from the editorial team regarding Honda's Brand Image Award Wins went on to say, ‘Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to our website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year.’
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